What’s Phygital in the Customer Experience?
Using phygital to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.
What is phygital?
We’re living in the digital era, and it’s no longer deemed bizarre to buy all kinds of products on the internet. According to the IAB 2018 e-commerce study, at least seven out of every ten internet users buys online. With this in mind, there’s a new concept take seeks to marry the best from digital marketing and the best from home sell strategy.
Phygital marries both the online and offline environments by trying to take the best aspects from each space to create a much more complete and satisfying customer experience. This phenomenon distinguishes itself with its multi-channel focus where the consumer’s purchasing process is fluid and familiar.
The user browses and buys, but they also feel; this is why, despite the fact we can get just about anything we desire using our smartphones.
Phygital takes the best components from the digital experience like immediacy, immersion, and speed and the chance to interact with the property for sale and the potential buyer. This is the best way to satisfy a consumer that is demanding, hyper-connected, and is looking to meet their needs through multiple platforms. The demographics that best fit the bill for the ideal consumers of phygital experiences are Millennials and Generation Z.
Phygital in real estate?
With online businesses booming, it’s no surprise that many of them are taking advantage of digital platforms to advance their sales.
Real estate is no exception.
Finding tools to help increase your sales and your web traffic is not easy. One great option is using virtual tours alongside your property listings.
But will use virtual home tours really help your business? The answer to that is a resounding yes. But don’t just take our word for it. Check out these 7 incredible stats that will convince you that virtual tours are a key tool for selling homes.
1 – 79% of Repeat Home Buyers and 84% of First Time Home Buyers Use the Internet to Search
We’ll start this off with a nice general stat that probably won’t surprise you. The majority of people these days are not finding properties by browsing the newspaper or by seeing a “For Sale” sign as they drive through the neighborhood.
Whether they are the first time or repeat buyers, the National Association of Realtors Survey showed that the majority of home buyers utilize the Internet in order to find properties.
What does this have to do with virtual tours?
The Internet and real estate websites are the perfect platform for customers to see virtual tours. Virtual home tours can be implemented on your business website. This will benefit customers using the Internet in their search.
2 – 83% of All Online Home Buyers Want Visuals of Some Kind
The rise of technology and the use of the Internet has definitely moved us towards a visually-based culture.
It’s no surprise that more than 80% of online shoppers want to see visuals of a property they are considering before they make a purchase.
Visuals can range from graphs to still images to videos.
While images and videos can act as great visuals, why not step it up a notch and use virtual tours? They will give your customers the visuals they want when buying a home. They can do this while also giving them a unique and in-depth viewing experience.
Here is what a home virtual tour would look likeFull Screen
3 – More Than Half of U.S. Adults Who Use the Internet Have Taken a Virtual Tour
This statistic also comes from the National Association of Realtors survey that we mentioned in the 1st statistic.
What does this statistic tell you? It builds on the previous two ideas that home buyers want visuals and they want them online. People are already using virtual home tours when deciding whether to buy.
In fact, the same survey showed that more than 6 million people take these virtual tours per day. Those are 6 million potential customers per day!
Are you going to let that many people pass by your website because you don’t have virtual home tours?
With these many people showing a demand for virtual tours, you should not hesitate to supply it for them.
4 – 54% of Buyers Will Not Look at a Property Unless it Has Virtual Images
This stat, another from the National Association of Realtors, really shows you what is at stake for you and your business.
Not only are virtual tours popular and desired by consumers, but the majority of those consumers won’t even consider looking at a property unless it has virtual images of the house.
This tells you that if you don’t have an online visual support, you will automatically be losing more than half of your potential customers.
5 – Real Estate Listings With Virtual Home Tours Get 87% More Views
According to a Realtor.com study, listings with a virtual tour get a significant 87% more views than those without virtual tours.
This might not be so surprising anymore now that you know the majority of people won’t look at properties without a virtual home tour.
So it makes sense that if a listing has a virtual tour, that that listing will get more traffic. If you’ve come to learn something from this article so far, it’s that there are a lot of people online looking for a house.
And that most of those people want virtual tours — or they are not going to buy.
6 – Virtual Tours Keep People Looking at a Website 5 to 10 Times Longer
Deciding to use virtual tours isn’t all about individual sales.
As this statistic from a company called Panomatics cites, using virtual tours will both draw in the customers and keep them there.
The virtual home tours will give home buyers exactly what they want when it comes to purchasing the property. These tours will also increase your website traffic and your customer retention.
Increased traffic and customer retention will, in turn, lead to more customers, and hopefully more sales, for your business.
7 – The ROI for Virtual Imaging is Less Than 4 Weeks
A lot of the time, statistics like these have a catch.
Perhaps virtual tours will draw in customers, give them exactly what they’re looking for, and even help your website. But are virtual home tours a financially viable option?
With a statistic like this, the answer is definitely yes. The return on investment for virtual imaging, like virtual home tours, is less than a month.
We’ve already outlined all of the sales opportunities that virtual tours can bring you. However, this statistic lets you know that it will be worth your while. You’ll see a very fast return on your initial investment. And you’ll see it all while bringing in new customers and increasing your web traffic.
These statistics make it easy to see just how big an impact virtual home tours can have on your business.
Online commerce is booming in all areas, including real estate. Home buyers want to see virtual tours when looking for real estate properties online. That service will only serve to help you and them in the long run.
If you want to help yourself, your customers, and your business with virtual tours, we are always here to help you get started. We specialize in virtual tours, so we will definitely be able to help you make it happen. Don’t hesitate to contact us!
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