5 innovative ways you can use virtual tours in the real estate business

Virtual tours are making big waves in the real estate industry. This technology doesn’t just fulfill one need or solve one solution in the market – it has a wide variety of potential uses that make operations cheaper for agencies and improve the experience of customers as well. Here are just 5 ways to use virtual tours to your advantage in the real estate business:

1 – Property showcases

The most obvious and most widely practiced use of virtual tours in real estate is to show properties. Rather than making potential buyers go see a property, you can bring the property to them, and the implications are huge. People can view dozens of properties from their own homes or in your office for a fraction of the cost and time it would take to show them such a range of options in person.

Not only do you save effort in this process and guarantee that you’ll only need to physically show properties to buyers who are genuinely interested, but the buyers also benefit from an enhanced experience and therefore greater satisfaction, especially if they come from out of town.


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2 – Staging

But virtual tour isn’t only good for accurately showing buyers a property they haven’t seen in person, it can also be used to help them stage the property in an entirely new way. Real estate firms currently spend extravagant amounts of cash furnishing properties that are up for sale to make them look comfortable and appealing.

With virtual tour, however, a completely empty property can be shown to a potential buyer with an entire suite of furnishings to show them what can be done with the space.

3 – Commerce

What’s more, those furnishings can fuel an entirely new source of profit. Imagine an virtual tour store of furnishings buyers can see in a property and rearrange at will, giving them full control of design and visualization. When closing on a property, the buyer can simply choose which furnishings and decorations to put in the space and purchase them on the spot.

4 – Architectural visualization

And furniture isn’t the only thing buyers can get a good look at and make important decisions about. They can also visualize the architecture of the building and any changes they might want to make to it. Put on different wall paper or a different shade of paint; take down a wall between two rooms or install a skylight – the sky is the limit.

5 – Instructions for tenants

Virtual tours can also be useful on the practical level of giving instructions to buyers and tenants on how to use appliances or access water, gas or electricity gauges and connections. The benefits of virtual tours therefore extend far beyond making a sale and into property ownership and maintenance itself.


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